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>> Lone Clothing Co: Retail experience

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Watch the vid to get a heads up on what Lone Clothing Co is all about.
[ 2 min watch]

To be honest, there are few things more ideal than Aussie coastal life. From the early risers waiting for their next wave to the afternoon beach crowds, beach culture inspires Australian lifestyle and style.

Although you will still see big and global clothing brands in shopping centers, if you look closely you may have noticed the rise of backyard brands. These stores are tucked a few streets back from the beach, between coffee shops and cafes.

These young upcoming brands have offered a fresh and local take on what clothing means. These brands and their founders are making sure that home-grown labels continue to have a say over Australian style, from the main street to the skate park to the water.